The High Cost of Free Code: Why Builders Must Become Architects
When the cost of building software drops to near zero, the bottleneck is no longer 'can we build it?' but 'should we build it?'
Brian Fletcher
Principal, Co-founder @ FM
Insights, guides, and success stories from the team at FM.
When the cost of building software drops to near zero, the bottleneck is no longer 'can we build it?' but 'should we build it?'
Brian Fletcher
Principal, Co-founder @ FM
How FM stopped fighting our SaaS stack and built an agentic layer that actually runs our business.
Brian Fletcher
Principal, Co-founder @ FM
Moving from 'it seems to work' to 'we can prove it works.' Why Product Owners must shift from PRDs to Success Rubrics in the age of AI agents.
Engineering
FM
The debate over whether to build custom software or buy SaaS just got more complicated. A high-profile CMS migration shows us what to build, what to buy, and where the real opportunity lies.
Brian Fletcher
Principal, Co-founder @ FM
How FM and Fantasy used an intentional "Human-in-the-Loop" collaboration model to deliver a massive multi-brand consolidation project in just six weeks.
Adam Creeger
VP, Engineering
Break the linear relationship between volume and headcount by systematically identifying and automating operational bottlenecks.
Tim Visconti
Co-founder @ FM
Modern AI-empowered development has completely changed the timeline calculus. What used to take six to nine months can now be done in 8-10 weeks.
Brian Fletcher
Principal, Co-founder @ FM
How FM partnered with ProCivica to build a custom learning management platform that unlocked national expansion and transformed operational efficiency.
Brian Fletcher
Principal / Co-founder @ FM
You need a structured approach that builds confidence without overwhelming people or disrupting the work that keeps your business running.
FM Team
FM
In 2025, artificial intelligence has crossed a critical threshold. It's no longer experimental technology reserved for tech giants—it's an operational necessity for businesses of every size.
FM Team
FM
Automate the right process first, and you'll demonstrate clear value quickly, creating appetite for more automation.
Tim Visconti
Co-founder @ FM
Join us for a day of learning, networking, and hands-on experience with the latest tools and techniques for building digital products.
FM Team
FM
How FM's AI in Action workshop transformed Trilith Studios' team from AI novices to organizational thought leaders in just one day.
Tim Visconti
Co-founder
Forward-deployed engineers work alongside your team to build solutions in real-time. The deliverable is solutions, not recommendations.
Brian Fletcher
Principal, Co-founder @ FM
The difference between a great development partner and a mediocre one is the difference between software that transforms your business and expensive disappointment.
Brian Fletcher
Principal, Co-founder @ FM
Discover how FM's unique approach to AI-empowered software development sets us apart from traditional development agencies and consultancies.
FM Team
FM
As your business grows, you may outgrow SaaS platforms. Understanding when to build custom software can unlock competitive advantage.
Brian Fletcher
Principal, Co-founder @ FM
Automation typically augments teams rather than replacing them—and still delivers substantial cost reduction through avoided hiring and increased capacity.
Tim Visconti
Co-founder @ FM
The difference matters because you'll invest very differently depending on which type your processes actually need.
Tim Visconti
Co-founder @ FM
The Virtuosos community is a new community for product managers, UX designers, design professionals, and engineers who are ready to pioneer the future of how digital products are built.
Brian Fletcher
Principal / Co-founder @ FM
AI has fundamentally changed how software gets built. If you're not leveraging it, you're competing at a significant disadvantage.
Brian Fletcher
Principal, Co-founder @ FM
For FM's second Virtuoso Series event, we are hosting a conversation with R Land about Art, AI, and Atlanta.
FM Team
FM
Mid-size businesses are uniquely positioned to benefit from AI automation and drive meaningful transformation.
FM Team
FM
Discover how custom software solutions are transforming businesses and delivering competitive advantages.
Brian Fletcher
Principal / Co-founder @ FM
Our launch event brought Virtuosos together to celebrate creativity.
FM Team
FM
FM Partner, Brian Fletcher, shares his thoughts on AI-empowered development.
Brian Fletcher
Principal / Co-founder @ FM
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