# Software that compounds. We build the software, agents, and automations that turn your company’s daily work into a compounding asset. [Get Started](/get-started)[About Us](/about-us) The Shift ## Most of your company runs on people, not software. Your CRM works. Your ERP works. Your marketing platform, your support tools, your analytics. Each one does its job. But the work between those tools — the reports, the approvals, the operational picture — still lives in people’s heads and Slack threads. As you grow, that gets expensive. FM builds the layer that fills that gap. Software you own, shaped to how you actually operate, and designed to compound the work your team does every day. [See what we build](/solutions) Why FM ## What makes FM different? 01 ### Senior people, doing the work. No junior associates learning on your project. You work directly with the people building the system. 02 ### AI where it earns its place. We use AI as a real tool, not a sales pitch. It goes where it makes the system better, and stays out where it doesn't. 03 ### Built to last. You own what we build. We stay with the systems we ship as long as you need us to. No juniors. No layers. Just senior people doing the work. [Read About Us](/about-us) What Clients Say > “FM is building something truly differentiated — combining strong creative thinking with modern tooling and workflows that enabled us to launch our new site in just four weeks. They felt like a true extension of our team: highly strategic, deeply responsive, and committed to exceptional work.” ![Megan Malli](/_next/image?url=%2Fimages%2Fmegan-malli.jpeg&w=128&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) Megan Malli CEO, AnswerLab [Read the full case study →](/resource-center/31-day-replatform-case-study) ## FM's Newsletter Subscribe to our newsletter to stay updated with news about FM and our thoughts on the latest advancements in AI for business. Our Clients ## Trusted by teams building what's next We partner with ambitious teams to build custom software, implement AI strategies, and design intelligent automations that drive real results. ![AnswerLab](/_next/image?url=%2Fimages%2Fclients%2Fanswerlab-logo.jpeg&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![ProCivica](/_next/image?url=%2Fimages%2Fclients%2FProCivica.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Trilith Studios](/_next/image?url=%2Fimages%2Fclients%2FTrilith_Studios_Logo.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Fantasy Interactive](/_next/image?url=%2Fimages%2Fclients%2Ffantasy_logo.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Alloy Marketing](/_next/image?url=%2Fimages%2Fclients%2FAlloy_Marketing_Logo.jpeg&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Consume Media](/_next/image?url=%2Fimages%2Fclients%2Fconsume-media.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Brash Coffee](/_next/image?url=%2Fimages%2Fclients%2Fbrash-coffee.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Dagger](/_next/image?url=%2Fimages%2Fclients%2Fdagger.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![AnswerLab](/_next/image?url=%2Fimages%2Fclients%2Fanswerlab-logo.jpeg&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![ProCivica](/_next/image?url=%2Fimages%2Fclients%2FProCivica.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Trilith Studios](/_next/image?url=%2Fimages%2Fclients%2FTrilith_Studios_Logo.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Fantasy Interactive](/_next/image?url=%2Fimages%2Fclients%2Ffantasy_logo.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Alloy Marketing](/_next/image?url=%2Fimages%2Fclients%2FAlloy_Marketing_Logo.jpeg&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Consume Media](/_next/image?url=%2Fimages%2Fclients%2Fconsume-media.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Brash Coffee](/_next/image?url=%2Fimages%2Fclients%2Fbrash-coffee.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ![Dagger](/_next/image?url=%2Fimages%2Fclients%2Fdagger.png&w=3840&q=75&dpl=dpl_EdcU1uSCP5BSti6JnVxZvoni8wGn) ## Latest News Latest updates and insights from FM [ ](/resource-center/ai-persona-tool-case-study "From Generic GPT to Proprietary AI Asset: An AI Persona Tool Case Study") May 19, 2026Case Studies [ ### From Generic GPT to Proprietary AI Asset: An AI Persona Tool Case Study ](/resource-center/ai-persona-tool-case-study) How FM helped a tech-forward creative agency replace off-the-shelf custom GPTs with a proprietary AI persona platform—engineered against sycophancy, grounded in real audience research, built multi-tenant from day one, and now deployed across the agency's client portfolio. Brian Fletcher Principal / Co-founder @ FM [ ](/resource-center/31-day-replatform-case-study "From Kickoff to Launch in 31 Days: The AnswerLab Replatform") Apr 14, 2026Case Studies [ ### From Kickoff to Launch in 31 Days: The AnswerLab Replatform ](/resource-center/31-day-replatform-case-study) How FM replatformed AnswerLab's marketing website in 31 days—migrating 400+ content assets, shipping a living brand experience, and hitting a non-negotiable banker-meeting deadline. Brian Fletcher Principal / Co-founder @ FM [ ](/resource-center/saas-leak "The SaaS Leak: Why Operations are Moving from Fixed Subscriptions to Disposable Leverage") Mar 24, 2026Thoughts [ ### The SaaS Leak: Why Operations are Moving from Fixed Subscriptions to Disposable Leverage ](/resource-center/saas-leak) The cost of building software has collapsed, but the cost of generic SaaS is rising. Here is why leading teams are ripping out 'point solutions' and replacing them with custom connective tissue. Brian Fletcher Principal, Co-founder @ FM ## Ready to build something? If you're feeling the pain of running your business on a stack that wasn't built to run a business, let's talk. [Let's Talk](/get-started)[Read About Us](/about-us)