Your Content Team Is Drowning.
AI Can Fix That.
Your content operation wasn't designed for how marketing works now. The teams that redesign their workflows around AI will scale without adding headcount. The ones that don't will keep burning out trying to keep up.
The Problem
The Content Bottleneck Is Costing You More Than You Think
Every quarter, the asks get bigger. More campaigns. More channels. More personalization. More localization. Your team is already at capacity, and the backlog keeps growing.
You've probably tried the usual fixes: more freelancers, more templates, more tools. But adding headcount doesn't scale, and most "AI tools" create more cleanup work than they save.
When your team can't keep up with demand, the damage compounds:
Missed windows
Campaigns launch late or not at all. Seasonal moments pass. Competitors move faster.
Inconsistent quality
Rushed work means brand drift, messaging that doesn't land, creative that underperforms.
Burned-out teams
Your best people spend their time on production treadmills instead of strategic work. Turnover follows.
Wasted spend
You're paying for campaigns that don't get the content they need to perform. Media dollars go further when creative keeps pace.
A Different Approach
Why Most AI Content Fails (And How to Avoid It)
You've probably seen the slop. Generic copy that sounds like everyone else's. Off-brand messaging that needs heavy editing. "AI-assisted" content that takes longer to fix than it would to write from scratch.
That's what happens when you bolt AI onto broken processes. The tool isn't the problem. The workflow is.
Our approach is different:
AI handles volume, humans handle judgment
We design systems where AI drafts, adapts, and scales content while your team sets direction, maintains brand standards, and approves output.
Your brand, encoded
We build guardrails into the workflow: tone guidelines, messaging frameworks, approval gates. AI operates within boundaries your team defines.
Quality at speed, not quality or speed
The goal isn't just more content. It's more content your team is proud to ship.
What Actually Works
Content Operations That Scale
FM helps marketing organizations build content operations that scale without adding headcount.
We call it a Content Command Center, but the name matters less than what it does: a redesigned workflow where AI handles the repetitive production work and your team focuses on strategy, creativity, and quality control.
This isn't theory. Our clients typically see:
60-80%
reduction in content creation time
100-300%
increase in content output
25-35%
decrease in production costs
20-40%
increase in team productivity
Same team. Dramatically more capacity.
Why FM
Built for real-world implementation
We've done this before
Our team has spent decades at the intersection of marketing and technology, leading transformations for organizations that actually shipped.
We're not selling software
We're technology-agnostic. We work with your existing stack and only recommend new tools when they'll genuinely help.
We focus on adoption
The best-designed system fails if your team doesn't use it. Change management is built into everything we do.
We measure results
Clear KPIs from day one. You'll know exactly what's working and what the investment is returning.
Our Approach
How We Get There
Discovery
We map your current content workflows end-to-end. Where are the bottlenecks? Where is work getting stuck, duplicated, or dropped?
Design
We architect a new operating model that integrates AI into your existing tools and processes. No rip-and-replace.
Build
We implement the systems, train your teams, and establish the governance that keeps quality high as volume increases.
Optimize
We measure what's working, refine what isn't, and help you scale further as your team gets comfortable with the new way of working.
Is This Right For You?
This approach makes sense if:
- Your content team is at capacity and the backlog keeps growing
- You've tried adding headcount or freelancers and it's not scaling
- You're interested in AI but skeptical of the hype
- You want to increase output without burning out your team
This probably isn't right if:
- You're a small team that doesn't have content volume problems yet
- You're looking for a tool recommendation, not an operational transformation
- You need results in 30 days (this work takes 2-4 months to do right)
Let's Talk
Schedule a 30-minute call to walk through your current content operation and see if there's a fit. No pitch deck. No pressure. Just a conversation about what's not working and what might.